Market assessment & commercial potential
Assess the product, competition, pricing and retail margin. Identify suitable markets and sales channels.
Sales agency · Germany & Austria
Your brand.
The right deal.
We connect food, drinks, lifestyle and non-food brands with the right buyers and decision-makers. We help you enter and develop sales in Germany and Austria – from the initial market assessment to day-to-day sales work.
20 years
In sales.
Experience across retail and distribution.
For brands with potential
A good product
is the starting point.
The next step is finding a route to market. With pricing that works, a viable retail margin and sales channels that fit your product.
We help German and international manufacturers enter new markets and expand their sales channels, including those without a local sales team. Our focus is on food, drinks, health, lifestyle and non-food products, including fitness equipment and accessories.
Nearly 4,000 decision-maker contactsOur established network is the starting point. The product and market assessment determines which contacts are relevant to your brand.
Food & Functional Food · Drinks · Health & Wellness · Lifestyle · Convenience · Non-Food
We take on selected brands. Does your product fit our network? Do the target market, pricing, margins and logistics make commercial sense? We check these points before agreeing to work together.
Target markets & sales channels
01 / Market accessGood products don't need
every sales channel.
They need the right one.
01
Grocery retail
02
Drugstores & health and beauty retailers
03
Wholesale & distribution
04
Convenience & petrol stations
05
Out-of-home
06
Vending
07
E-commerce
08
Online marketplaces
09
Specialist retailers
10
Selected key accounts
Our services
02 / SalesFrom the first assessment
to the conversation
with the buyer.
We handle sales development and key account management: selecting target customers, contacting decision-makers, negotiating offers and following up consistently.
Tell us about your productMarket entry & sales development
Prepare your launch, develop a practical sales plan and put the right sales structure in place.
Key account management
Identify the right decision-makers, make introductions and manage sales discussions, proposals and negotiations.
Distribution & ongoing sales
Build wholesale and distribution partnerships, develop customer relationships and manage day-to-day sales activity.
How we work
03 / The processHow we start working together
Assess the product
and its potential
We review your information, pricing and sales materials. If there is a good initial fit, we arrange samples so we can assess the product ourselves.
Choose the right
sales channels
We prioritise channels where the product makes commercial sense and works in practice.
Build your route
to market
We bring target customers, commercial terms and the sales approach together in a practical plan.
Contact buyers
and trade partners
We start the conversations, follow up on feedback and develop concrete business opportunities.
International partner network
04 / Sales partnershipsConnected to decision-makers.
Supported by sales partners.
Germany
Sales development, day-to-day market coverage and key account management by Brand2Deal.
Austria & Switzerland
In Austria, we work with an experienced local partner on market entry and sales development. Depending on the project, this can also include key account management, field sales and in-store merchandising.
Scandinavia
Our sales partnership connects us with retailers, brands and manufacturers in Scandinavia. Together, we assess suitable sales channels and market opportunities.
Fulfilment through our partner
Align your sales
and fulfilment.
New sales channels need reliable logistics. Through our fulfilment partnership with IDEAL GROUP, we can arrange warehousing, order processing and shipping to suit your sales model.
Discuss your fulfilment needsOur fulfilment partner
- Goods receipt & storage
- Order processing & pick and pack
- Shipping to retailers & consumers
- Returns management on request
Depending on the project, online shop and marketplace integrations are also possible. We work with our partner to agree the scope and terms based on your products, sales channels and shipping volumes.
Sales in the fitness market
Looking for a specialist
in the fitness market?
Tell us about your products or services and your sales goals. Together with Brand2Fit, we will assess which customers and sales channels are a good fit.
Discuss sales in the fitness market
Brand2Fit is our specialist sales agency for the fitness market. It connects brands with independent gyms, gym chains, fitness retailers, wholesalers, vending operators and B2B e-commerce partners, including in sports nutrition.
The next step
Is your brand
ready for this market?
Let's talk.
Introduce your brand using our short enquiry form. We will assess whether your product, target markets and support needs fit our network.
Useful starting points: a product overview, your pricing and the market you want to enter.
Get in touch
Tell us about your brand.
Where is your brand today, and where do you want to take it? Your answers help us assess whether we are a good fit. We will then get in touch personally and arrange samples if appropriate.
Introduce your brand